Filip Gržinčić was born in 1983 in Rijeka, Croatia. After graduating from the Faculty of Economics, he began his career in sales and later moved into the marketing department of one of Croatia’s largest tour operators. During this period, he developed a strong passion for photography. With a steep learning curve, he became involved in numerous group exhibitions, held two solo photography exhibitions, and won several contests and professional recognitions. He also completed formal education in graphic design.

In 2017, Filip left his job to pursue a career as a freelance commercial photographer. A year later, he began producing commercial videos, which soon led to directing his first music video. Since then, Filip, together with his spouse Sladana, has directed, filmed, and produced more than 100 music videos for many well-known Croatian singers and bands. Their work was quickly recognized and widely acclaimed, earning them numerous prestigious awards and acknowledgements.

Today, Filip creates professional visual content for a wide range of clients and celebrities and provides full production services for music and corporate videos.