Jamoi’s new SS17 Campaign “Wild Over You” is all about playing with juxtapositions. The artistry of distorting the rules of tailoring, elaborate cuts, folds and pleats swaying to the rhythm, movement overlapping flared an imagery of kinetic visuality. The ubiquitous pleats of translucent graphic prints perpetually reform the silhouette causing successive pattern change.

JAMOI is a proactive clothing brand set to make recognizable visual signature beyond fashion fads. Shooting was done in Novi Resort hotel in Novi Vinodolski, Croatia. New collection by designer Mirjana Klepić came to life on a hot & sunny day full of work and fun!

Photography: Filip Gržinčić
Designer: Mirjana Klepić JAMOI
Models: Marija Silov (FOX), Sara Rupenović (TIJARA)
Make up & Hair: Daniel Domika
Assistent: Slađana Gogić

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